The Science Behind The Color... Why No One Agrees

February 27, 2015 0 Comments

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The Science Behind The Color... Why No One Can Agree About This Dress

We have not seen so much debate over a dress since Monica Lewinsky was interning for Clinton in the 90's. Yesterday this little dress photo made it's way to the web and after seeing your facebook feed I'm sure you thought most of your friends were crazy (Check out our poll from yesterday posted below). So we had to get to the bottom of what was happening and know for sure.... White and Gold or Blue and Black?  To avoid spoiling the fun we have revealed the true color of the dress at the bottom of this article.

The Science:

Wired spoke to Jay Neitz (Neuroscientist at the University of Washington) Light enters your eye though lens with each wavelength corresponding to different colors. Your brain does lots of processing as the light hits the retina in the back of the eye when pigments (sensors) send information to the visual cortex (brain). Your brain what color light is hitting the object you are looking at and then subtracts that information so your eyes can see the "real color".  According to Neitz “Our visual system is supposed to throw away information about the illuminant and extract information about the actual reflectance,”. People either discount the gold side and see "Black and Blue" or discount the blue side and see "White and Gold".

What Color Is This Dress... White and Gold or Black and Blue?

PS... Yes the dress is actually BLUE 






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